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Evidence source 4724Spot Checked

Categorical Thinking and the Experience Effect: Evidence from Price-Based Return Predictability

papers.ssrn.com2026-02-01Paper
Executive summary

A new study reveals that investors often group stocks by price, not just by financial data, and this behavior can predict future returns. The research highlights stock splits, where companies lower share prices by dividing shares, as a key example. After splits, investors treat the lower-priced shares as a new category, influencing trading and valuation. The findings challenge the idea of fully rational markets and suggest that price-based thinking shapes asset pricing and return patterns.

What it examines

This paper studies how people use price categories and their past experiences to predict stock returns. The authors focus on stock splits to see if price-based categorization affects return predictability, using data analysis to explore how these behavioral factors influence financial markets.

What it concludes

The findings show that price-based categorization, especially after stock splits, drives return predictability. This suggests investors' mental shortcuts impact market outcomes. Applications include improving trading strategies and understanding market anomalies. Future research could explore other behavioral effects and test these ideas in different markets or asset classes.

Extracted from this source

Evidence objects

Evidence 285064% extraction confidence
New research reveals investors often categorize stocks by price, not just financial metrics, and this behaviorshaped by personal market experiencecan help predict future stock returns more accurately.

key_findings bullet 1 · key_findings · validation V0

Evidence 285164% extraction confidence
Stock splits serve as a natural experiment, showing that when companies lower share prices, investors treat these as new categories, leading to predictable trading patterns and challenging the idea of fully rational markets.

key_findings bullet 2 · key_findings · validation V0

Evidence 285264% extraction confidence
The studys innovative approach highlights the psychological side of investing, but suggests broader data across markets and time frames could strengthen findings, emphasizing the need to understand price-based grouping in asset pricing.

key_findings bullet 3 · key_findings · validation V0

Evidence 285364% extraction confidence
This paper explores price-based return predictability using categorical thinking and the experience effect, with stock splits as evidence. While relevant to behavioral finance, its originality and novelty appear limited, offering incremental insights. The lack of methodological detail and unique perspectives reduces its compelling impact, making its significance unclear for readers.

key_findings bullet 4 · key_findings · validation V0

Raw abstract and provenance

- … Our evidence on stock splits supports the hypothesis that the cross-sectional return predictability we document is primarily driven by price-based categorization interacting …

Source row: 373 · abstract type: snippet